''We use the best potatoes we can find, hand-cook them carefully in small batches, and then elevate them with our own flavors that we create using the best real ingredients.

So what you get are crispy, delicious peeled potato chips, each a little different from the last, but all just as delicious.''

Kettle's founder was a big believer in pushing the boundaries to bring delicious, authentic food to the world, and he succeeded. His vision became a reality in 1978 when he took his truck out on the road to sell simple, high-quality food. It was a bold move. It's why they've spent the last 40-plus years doing their best to be just as bold. It's why they use whole potatoes cut very thick and insist on using inspired recipes, and it's why they pay a lot of attention to where their potatoes come from.

The inspiration they draw and the maintenance of quality comes from their boldness to take risks and constantly improve and discover new things.